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Creative, captivating, customer-convincing content
Content marketing’s no longer a choice – it’s a must-have.
But when you’re already busy running your business, who has the time to create content?!
Not you, that’s for sure. But don’t worry—we’ve got you covered…
Attract, engage, convert: Content marketing does it all
What on Earth is content marketing?!
It’s content. For marketing. Simple, right?
More specifically, content marketing includes any piece of content your business shares online with the goal of attracting, engaging, or converting your audience into paying clients.
It’s emails, blog posts, social media, your website—basically, anything with words that’s used to market your business is content marketing.
Chances are, you’re already doing it without even realizing it. But the real power of content marketing lies in doing it strategically, creatively, and cohesively. That’s why handing your content marketing over to a team like ours doesn’t just save you time and energy—it delivers real results!
We create content so you don’t have to
Website Copywriting
If you’re reading this, you’re proof that website copywriting matters. We create copy that Google loves, your clients adore, and that drives revenue for your business.
Blog Writing
Do people even read blogs anymore?! YES, they absolutely do—and so does Google. Blogging is one of the most effective ways to attract new visitors to your website and prove that you’re an expert in your field.
Is content marketing really worth it?
99%
of us check our email inboxes every single day—some even up to 20 times a day! If you’re sending emails, they’re going to be seen.
70%
of us prefer getting information from blog posts over ads. So the next time you think, “No one reads blogs anymore,” think again—you’re wrong!
3
Content marketing generates 3 times more leads than outbound marketing—and costs 62% less to execute. Now that’s a solid ROI!
Why trust MASEO with your content marketing?
We love words. We love marketing. We love strategy. We love everything about content marketing in all its forms.
But most of all, we love making a difference for small businesses. That’s our true purpose—and we’re living it every day!
MASEO isn’t just an agency; we’re your marketing partners. We go above and beyond to help your business achieve the big goals you’ve been dreaming of.
Wanna chat about your content?
Let's get understanding the business
When taking on a new client, I want to really “get” your business and goals for the project. It’s my job to find out before embarking on any support: where you are now, and where you want to be while working together.
So we can get the most out of our enquiry call together please tell me all I need to know, so we can continue to chat on this further.
And if you’ve still got questions about content marketing, keep reading…
What is content marketing?
If anyone’s an authority on content marketing, it’s the Content Marketing Institute! Here’s how they define it:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
The key word here is strategic. Content marketing isn’t just about posting random blog articles or sharing your favorite dinner on Instagram. It starts with intentional planning and focuses on creating content your audience actually wants to see.
Can I just use paid ads instead?
In our experience, paid ads are most effective when paired with content marketing.
Paid ads—whether through Google or social media—drive traffic to your business. But if your website copy is weak, you don’t have blog posts, you’re absent on social media, or you never send emails, converting that traffic into paying customers becomes extremely challenging (if not impossible).
Content marketing is the lifeblood of your business. It’s how you communicate with potential clients and, most importantly, build trust with your audience. Without content marketing to back up your ads, building that trust becomes much harder!
How long does it take to see results from content marketing?
It depends…
Content marketing is undoubtedly a long-term strategy, and it can take some time to see results—but that doesn’t mean it’s not worth it!
The ultimate goal of content marketing is to build trust, grow your audience, and convert that audience into loyal customers. If you already have a large audience, you might see results fairly quickly. But if you’re starting from scratch, growing organically through content marketing can take a few months—consistency is key!
Businesses that commit to content marketing consistently are far more likely to achieve long-term success than those that only dabble. That’s why outsourcing your content marketing to experts like us can make all the difference and help you achieve a strong ROI.
